It all begins in the spring of 2017 with a crazy idea from the young illustrator Elly Oldman: stuck in her bed following an accident, she sets out on Instagram to create an… endless drawing !
200 publications, 15 meters of drawing and 18 000 followers later, she imagines with the Electroni[k] association an interactive, giant and evolving fresco, to be discovered in drawings but also in augmented reality.
This graphic jungle, composed of hundreds of elements, invites the viewer to a contemplative exploration, against a backdrop of ecological and environmental considerations.
Art direction and graphic creation: Elly OLDMAN
Animation design: & Friends
Music: Benjamin LE BARON
Development : Artefacto
Accompanied and produced by Electroni[k], in co-production with The Cube, Stereolux and with the support of Artefacto.